Join PR News on Thursday, Oct. 13, to learn how to attract and engage YouTube’s avid fans and create a powerful, emotional brand channel on this platform that has over a billion users. YouTube—Google’s powerhouse social video network and search engine—can be so much more than a mere storehouse for your brand’s videos. In this webinar, you’ll find out how brands are developing cost-effective video ideas that are right for their target audience, engaging followers, optimizing videos and tapping into YouTube’s analytics to learn more about what’s working and why.
▪ Develop cost-effective video ideas that are right for their target audience
▪ Have a clear use-case for your YouTube videos
▪ Make better use of YouTube Analytics to stay on top of your video strategy
▪ Drive YouTube traffic and engagement
▪ Repurpose content for YouTube
▪ Use Google’s array of optimization tools to improve your YouTube distribution, including, Google Planner, YouTube Playbook, Google Trends, Google & YouTube keyword suggest tools and Google Webmaster tools
▪ Include calls to action in your YouTube videos that direct viewers to help your channel build engagement and audience