PR's Leadership Role in Crisis Management Begins Now
The content in this guidebook will provide you with guidance on issues ranging from research tips to social media tactics to having an effective crisis plan. As crisis management is not a science, per se, you’ll find many different views on best practices, but you are certain to find interesting and game-changing takeaways from all of the contributors.
Crises are a part of doing business. Handled well, they demonstrate to your publics that yours is an organization that puts people before profits, truth before denial and spin. When a crisis is handled poorly, it can escalate to a point of no return. The key to handling crises is to be ready ahead of time for the storm that is always on the horizon. Proper planning can take the panic out of the initial response to a crisis and can set the tone for the post-crisis communications, out-reach and repair efforts.
- Media Relations
- Internal Communications
- Issues Management
- Social Media
- Litigation PR
- The Crisis Plan
- Case Studies
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Crisis planning means taking a long, hard look at your company, its products and services and the people who represent the company to the world. It means assessing weaknesses and vulnerabilities. It also means strategizing and creating an action plan; one that identifies teams, internal assets, lines of communication and communications protocols. This crisis communications resource will give you proven strategies and tactics to stay calm and react accordingly next time a crisis hits.
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