Crisis management is an art, not a science. In this edition of PR News’ Book of Crisis Management Strategies & Tactics, you will discover many different views on this art, and you are certain to find takeaways that will transform the way your organization handles crises.
Our contributors from the CDC, Liberia Field Team, Ogilvy, Institute for Crisis Management, Virginia Tech, Texas A&M University, 5W PR and Rockdale County Government will break down the lessons and insights gleaned from the major crises that have dominated headlines over the past year, from the Ebola epidemic in West Africa to Anthem’s record setting data breach to Brian Williams’ Iraq War stories and beyond.
- The Crisis Plan
- Sample Crisis Planning Materials and Resources
- Media Relations
- Social Media
- Executive and Spokesperson Training
- Issues Management and Public Policy
- Case Studies
- Internal Communications
- Review the full T.O.C.
The authors in this book span a variety of disciplines and backgrounds— from agencies, corporations, nonprofits and academia—bringing you the latest strategies on how to prepare for and handle crises. These experts present hard-earned wisdom in these pages, offering step-by-step action plans for getting through the first moments of a crisis, tips for crafting messages under pressure, insight into dealing with social media trolls, checklists to gauge your readiness for a crisis and much more. In addition, this book features sample crisis planning materials and resources that you can immediately add to your company’s crisis preparation protocol.