Communicators Can Seize the CSR Mantle
You get it. Corporate Social Responsibility is just what the term implies – it’s a responsibility. You get that. The challenge comes after the buy-in, when your organization, partner or client is making the changes to be more environmentally, socially and economically responsible – and it’s your responsibility to communicate those stories while also playing an active role in the CSR program itself.
This guidebook contains insights shared exclusively for PR News from a wide range of companies – from Campbell Soup Co. to Harvard University, from UPS to Hill & Knowlton, and from Waggener Edstrom to SAP. We’ve provided you with checklists, step-by-step guides, updates on the latest Global Reporting Initiative requirements and lists of resources to check out online that can provide templates and ideas for your own CSR programs.
CSR Guidebook Chapters Include:
Chapter 1 — CSR Overview
Chapter 2— Cause Marketing & Community Relations
Chapter 3 — CSR & The Role of Digital Media
Chapter 4 — Media Relations
Chapter 5 — Stakeholder Communications
Chapter 6 — Sustainability Reporting
Chapter 7 — Philanthropy Communications
Chapter 8 — Internal Communications
Chapter 9 — Crisis Communications
Chapter 10 — Going Green & Green Messaging
It is no longer about issuing a press release, writing a white paper and pushing a socially responsible label in front of your stakeholders. Communicators can and should play a role in CSR strategy and tactics from the inception. The triple bottom line is here to stay. Whether it’s organizing a community event, creating a sustainability report, starting a recycling program in your office, being educated on fair labor practices or creating social media platforms to relay your CSR messaging, communicators are on the front lines of this increasingly important global initiative that is becoming a way of business life.
This book is meant to be used year-round, and we hope it will take your CSR to new heights and your career to even higher levels.