This edition of PR News’ Digital PR & Social Media Guidebook has one essential
purpose: helping you maximize your communications effectiveness in the digital world. The articles in the pages that follow, produced both by the PR News staff and more than fifty communications industry thought leaders, focus on most every facet of digital PR and social media.
Packed with exclusive checklists, data and comprehensive case studies, this guidebook will prove invaluable for years to come at your organization. You'll find aha moments and practical reminders throughout the book to help you seize the opportunities presented by social media and capture the attention, emotions and allegiances of countless stakeholders.
- Overview: Focus on Research and State of the Industry
- Social Media In the Mainstream
- Emerging Social Media Platforms
- Legal Concerns and Social Media Policies
- Digital PR Measurement
- Content Marketing, Brand Management
- Media and Influencer Relations
- Internal Communications
- Read Full T.O.C.
Having Facebook, Twitter, LinkedIn and YoutTube accounts are now requisites for every business despite these platforms’ relatively recent arrival on the media scene. How can we best put them to use? How do we effectively engage with audiences that have just recently been given a voice? And how can we know if our strategies are working?
In this guidebook, we explore these questions and others. We expound on how digital communications is influencing branded content and how the content-creation process is giving companies a powerful avenue to connect with their customers. And we also show how digital PR and social media are changing the more traditional areas in which PR plays a critical role—from internal communications to influencer relations to legal concerns.
Regardless of the sector you practice in, we think that the lessons contained
in this book will benefit you as you continue to evolve your marketing-communications
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