You'll find tips on how to roll out corporate engagement programs; keep your best and brightest employees motivated in a difficult economic climate; use crowdsourcing techniques to tie employees' activities more closely to the bottom line and recognize achievements; build morale through community involvement; engage with your internal team during a period of transition; encourage employees to become thought leaders; train frontline staffers to think like PR pros; and set policies for using social media networks.
Chapters Include:
- Motivation & Morale
- Management Challenges
- Recruiting & Retaining Talent
- Crisis Management
- Social Media & Digital PR
- Coaching & Training
- Social Responsibility
- Internal Branding
- Case Studies
The employees at your company, organization or PR agency share messages about your brand every time they communicate with each other, every time they interact with your external stakeholders and every time they mention their employer to their friends and family--via face-to-face communications and electronic media.
Through their own messaging, they are either helping your brand thrive or they are--often unwittingly--throwing up roadblocks. Your job, as a PR professional, is to communicate your core brand messages to your internal team members and transform them into ambassadors who feel they have a stake in their organization's future. You must build trust and make them your brand's most powerful advocates in times of growth so they will be your greatest allies in times of crisis.
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