The how-to’s, best practices and case studies in PR News’ Employee Communications Guidebook, Vol. 2, will help you find new ways to improve communications with your organization’s No. 1 asset—its employees. Employee communications should be at the top of every PR professional's checklist. For instance, how do you increase and leverage employee engagement via transparency? How do you empower and motivate employees to drive change and become brand ambassadors? How do you cure team apathy? And, not least, what are the best ways to manage internal communications during a crisis?
There are no stock answers to these fraught questions—each company’s infrastructure is different. But there are tactical, strategic methods that you, as a communications professional, can implement to practice effective internal communications that will win the confidence of your employees as well as your C-suite executives and stakeholders, and we’ve combined all the methods in PR News’ Employee Communications Guidebook.
Chapters Include:
- Overview
- Motivation & Morale
- Management Challenges
- Recruiting & Retaining Talent
- Crisis Management
- Social Media & Digital PR
- Coaching & Training
- CSR & Green Initiatives
- Internal Branding
