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Featured Publications

PR News' must-read guidebooks cover the most important topics critical to PR and communications professionals: digital public relations, measurement, media training, crisis management, employee relations, CSR and more. The PR News publication is a weekly newsletter that offers an inside look at the most effective campaigns, strategies and tactics in the industry.

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  1. Writer's Guidebook

    Starting at: $399.00

    Great writing has always been in style, and a major focus of this book is taking time-tested writing standards and applying them to the new situations PR professionals face today. Our contributing writers bring us insights from a variety of backgrounds and fields of expertise, from brands to PR agencies to academia, each with his/her own unique and thoughtful perspective.

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  2. Salary Survey and Benefits Report
    $149.00

    The information within PR News' latest Salary Survey Report will provide you with a roadmap guiding you through the trends in PR jobs, salaries and employment.

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  3. PR Measurement Guidebook, Vol. 10

    Starting at: $399.00

    The PR News Measurement Guidebook will help hone your analytics skills, determine which metrics are most important for your company, and find out how other organization use analysis to improve business performance.

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  4. Crisis Management Guidebook

    Starting at: $399.00

    PR News' Crisis Management Guidebook gives you the tools you need to create a step-by-step action plan that will help get through the first hour of a crisis, tips for crafting messages under pressure, advice on creating a social media action plan, checklists to gauge your readiness for a crisis and much more.

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  5. Influencer Marketing Guidebook, Vol. 1

    Starting at: $399.00

    In this first edition of PR News' Influencer Marketing Guidebook, readers will get guidance on how to enter and succeed in the world of influencer marketing. The eight-chapter guidebook covers everything from how to find and vet influencers, to influencer tactics, case study examples and legal considerations.

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  6. Top Case Studies in PR Guidebook

    Starting at: $449.00

    Each case study in this 200+ page guidebook will offer you a wide variety of tactics and strategies from which to learn and apply to your own initiatives. Through interviews with PR team members and key executives, our case study editors are able to give you first-hand accounts of how a campaign was executed – from soup to nuts.

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  7. Google for Communicators Guidebook, Vol. 1

    Starting at: $399.00

    PR News' Google for Communicators Guidebook gives you the tools you need to master Analytics, AdWords, YouTube and beyond so that you're doing your job smarter and more effectively. 

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  8. Crisis Management Guidebook

    Starting at: $399.00

    PR News' Crisis Management Guidebook gives you the tools you need to create a step-by-step action plan that will help get through the first hour of a crisis, tips for crafting messages under pressure, advice on creating a social media action plan, checklists to gauge your readiness for a crisis and much more.

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  9. Best PR Advice Book (Digital Version)
    $149.00

    In the Best Advice Guidebook, Volume 1, you'll find hundreds of contributors from all walks of PR life, who share personal and professional advice.

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  10. Social Media Guidebook, Vol. 2

    Starting at: $399.00

    JUST RELEASED: 2019 Edition. Be sure to get your hands on the newest edition of the PR News Social Media Guidebook to get the latest innovations in social media and cutting-edge tactics that will win the attention of audiences most important to your brand. Information sure to be a boon to your social media career. Description 

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