There are two ways to view plunging into influencer marketing: necessity, or opportunity.
In this first edition of PR News' Influencer Marketing Guidebook, readers will get guidance on how to enter and succeed in the world of influencer marketing. The eight chapter guidebook takes a case-study approach and covers everything from how to find and vet influencers, to influencer tactics, case study examples and legal considerations.
Kara Hendrick, of Velcro Companies points out that influencers are "the ones with skills, audiences and creative craft that we as a brand don't have." Tapping into those resources unleashes a wealth of possibilities. Other guidebook contributors include, Cisco, Adobe, SAP, Ketchum and more.
- Finding and Vetting Influencers
- Influencer Relations
- Employees as Influencers
- Activating Grassroots Brand Advocates
- Influencer Tactics
- Case Studies
- Advice From Influencers
- Dangers and Legal Considerations