It's not too alarmist to say that every time you sit at your keyboard, the whole world is watching. Our messages— every tweet, sound bite and Facebook post— travel blazingly fast, each one having a potential ripple effect on your organization's reputation.
In the latest must-read edition of the Media Training Guidebook, top media trainers share their insights, tips and checklists to help you set the agenda when dealing with the media. This guidebook will teach you how to stay on message and field difficult questions; engage with journalists on Twitter; invest in messaging research and create positioning platforms; train yourself and C-suite executives in mastering nonverbal cues; keep relationships with journalists intact even when your executives have been misquoted or coverage contains factual errors; train spokespeople in the do's and don'ts of using social media to communicate with stakeholders; and use those platforms to your advantage in times of crisis.
- Chapter 1—Overview
- Chapter 2—Engaging With the Media
- Chapter 3—Messaging
- Chapter 4—Camera Readiness
- Chapter 5—Prepping the C-Suite
- Chapter 6—Before and During the Interview
- Chapter 7—Relationship-Building With Journalists
- Chapter 8—Social Media
- Chapter 9—Crisis Communications
Journalists in shrinking newsrooms and bloggers depend more and more on messages and content from companies and nonprofits because they don’t have the resources to slow themselves down with old-fashioned reporting. When you prepare for a media interview, you must assume that anything said or written will be used by countless media outlets and bloggers, leaving little room for carelessness and error. You need an instructional guide that provides you with the strategies and tactics to become a leading PR expert in media.
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