One of the many measurement topics we cover in this book is how to prove your own worth to senior management. Contributors from corporations, agencies and nonprofits provide the latest thinking on how PR can bring together the craft of communication with the discipline of measurement.
- Overview and Research
- Tying PR to the Bottom Line
- Reputation Management
- Stakeholder Communications & Internal PR
- Measurement and Social Media
- Proving PR’s Worth
- Barcelona Principles and Dashboards
For some communicators, measurement is like that vexing, all-knowing customer who walks into your store or office and everyone hides behind the closest object for fear of being seen. For others, measurement is the gateway to success. They can’t get enough of it. If you’re in the latter group, this PR News Measurement Guidebook is for you. And if you’re in the former “hideout” camp, this book is also for you, as you understand that you can run, but you can’t hide from measurement.
This guide to public relations measurement takes the sting out of the difficulty by providing you with sound ideas, tactics, checklists and do’s and don’ts that will accelerate your measurement efforts.
Thank you to all of the contributors to this PR News Measurement Guidebook who so eloquently shared ideas, tips and secrets to cracking the measurement code.
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