Join PR News on May 31 for a webinar that discusses how to adapt to an era when many people get their news from Facebook and will believe whatever they read there—and share it. Unscrupulous internet entrepreneurs have figured out how to monetize false and inflammatory articles, and fake stories involving your brand or industry can impact stock prices, reputations and more. How should you prepare for this eventuality, and even better, how can you counteract it?
This trend has also damaged trust in traditional news outlets, and has had an impact on the value of earned media in these outlets.
Our expert trainers will discuss how fake news could affect your work as a professional communicator, and how to fight back ethically and with transparency. Using case studies and examples, they will offer new ideas for connecting with wary, untrusting audiences in ways that fight back against dishonesty, and how to get leadership on board with these efforts.
What digital assets does an organization need to have ready to deploy at a moment’s notice? How can an organization use data to keep a finger on the pulse of its online reputation? And what can we learn from brands who hit the mark in their messaging—and others that left a lot to be desired? Our crisis experts will cover all this and more.
What you will learn:
- How to debunk fake news to your stakeholders
- How to respond (or not respond) to comments on social media
- How to put out positive messages to counteract fake news
- The value of earned media in an era of eroded faith in the mainstream
- How to deal with a CEO skeptical of the mainstream media
- How fake news is affecting the working lives of communicators
- How to choose more carefully which brands to represent
- How brands are fighting fire with fire with their own “fake news”