PR News
July 27, 2017 SEO Tactics That Give Your Content the Competitive Edge in Search Webinar and CD (International Shipping)
$485.00

Price as configured: $485.00

Quick Overview

Join PR News on Thursday, July 27, and get the latest scoop on what kind of content Google favors in its search algorithm and how to apply that know-how to your entire brand content strategy.

July 27, 2017 SEO Tactics That Give Your Content the Competitive Edge in Search Webinar and CD (International Shipping)

July 27, 2017 SEO Tactics That Give Your Content the Competitive Edge in Search CD Only (International Shipping)   +$0.00
July 27, 2017 SEO Tactics That Give Your Content the Competitive Edge in Search Webinar Only   +$0.00

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Description

Search engine optimization and PR/brand communications have much more in common than you may think. Although the metrics and methods of each profession may be different, SEO specialists and communications pros are both focused on earning exposure for their brand or for their clients. At this webinar you’ll get practical, actionable takeaways to pitch the media, post content and build brand awareness with the mind-set of an SEO expert.

What you will learn:

  • Google’s latest search engine optimization (SEO) ranking factors and how they affect the success of your daily communications efforts
  • How to identify new people and places to pitch by thinking like an SEO expert
  • The only thing you need to know to add SEO value to your media placements
  • How to include SEO metrics in your PR results for more impressive reporting
  • Resources you’ll need to keep your SEO expertise up to date
  • How Google distinguishes low-quality from high-quality content
  • How to write for Google search
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