Join PR News for an in-depth look at what it really takes to get your press release picked up in today’s hectic media landscape. On May 19, 2016, veteran media relations professionals will share their know-how in placing stories in media outlets whose gatekeepers are strapped for time and have even less patience for a sloppy press release.
It’s a cliché at this point, but nonetheless true: Newsrooms are short-staffed, which means they’re always on the lookout for rich, multimedia content. Luckily for media outlets, PR can offer the stories and immersive experiences that audiences crave. From writing the perfect subject line to using innovative digital methods of distribution, attendees will gain a powerful understanding of the current state of the press release.