Join PR News on June 15 for a webinar that discusses how to go beyond monitoring your mentions on social and truly listen. When you know how to analyze the conversations occurring around your brand, you can get a more accurate picture of sentiment, discover patterns in the data, inform your communications strategy and engage your audience in unexpected ways.
Our expert trainers will discuss how to discover conversations that involve your space and how to get involved with them in ways that seem spontaneous and delightful. They will also address how to synthesize what you learn into comprehensive reports that give you the data you need to determine the direction of your efforts on social.
What you will learn:
- Track conversations that don’t tag or explicitly mention your brand name
- Focus on the most meaningful things being said
- Identify influencers
- Reduce response times
- Find opportunities for customer service
- Measure sentiment
- Draw conclusions that have important implications for your strategy