PR News
Writer's Guidebook

Writer's Guidebook

Print Version
Digital Version

Quick Overview

Great writing has always been in style, and a major focus of this book is taking time-tested writing standards and applying them to the new situations PR professionals face today. Our contributing writers bring us insights from a variety of backgrounds and fields of expertise, from brands to PR agencies to academia, each with his/her own unique and thoughtful perspective.


In this second edition of PR News’ Writer’s Guidebook, the necessity of communicating well in writing is met with more than forty articles detailing how best to write press releases, emails, speeches, biographies, backgrounders, crisis communications and annual reports.

Our contributors also grapple with the question of how best to write for social media, as new platforms continue to shake the very foundations that time-tested messaging strategies were built on. And they explore how to get your content noticed by your target audience, specifically through search engine optimization.

Chapters Include:

  • Creating Newsworthy, Shareable Press Releases
  • Email Communications
  • Speeches and Presentations
  • Writing for Social Media
  • Writing for SEO
  • Biographies and Backgrounders
  • Crisis Communications and Official Statements
  • Writing Annual Reports
  • Making the Leap From Communications to Storytelling
  • View Full T.O.C.

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If you have any questions or would like to order by phone, contact Client Services at or (888)-707-5814. 

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