In this second edition of PR News’ Writer’s Guidebook, the necessity of communicating well in writing is met with more than forty articles detailing how best to write press releases, emails, speeches, biographies, backgrounders, crisis communications and annual reports.
Our contributors also grapple with the question of how best to write for social media, as new platforms continue to shake the very foundations that time-tested messaging strategies were built on. And they explore how to get your content noticed by your target audience, specifically through search engine optimization.
- Creating Newsworthy, Shareable Press Releases
- Email Communications
- Speeches and Presentations
- Writing for Social Media
- Writing for SEO
- Biographies and Backgrounders
- Crisis Communications and Official Statements
- Writing Annual Reports
- Making the Leap From Communications to Storytelling
- View Full T.O.C.
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