GEO Status Update: Optimizing Content Creation for AI Consumption

A significant portion of the content generated by large language models through AI search is derived from PR-driven earned media. But LLMs like ChatGPT, Gemini and Claude are “reading” the internet and gathering information for consumers in different ways. Consequently, PR pros must adapt their earned and owned media strategies to fit this new reality.

In this session, you’ll learn the latest GEO (generative engine optimization) tactics used by PR pros to ensure content remains relevant to AI answer engines. And you’ll discover how to optimize content creation without sacrificing quality, consistency or strategic intent.

Our instructor will demonstrate how to streamline the content creation process through employing practical approaches to ideation, structuring content workflows and using AI prompts more effectively to generate high-quality outputs. Most importantly, you’ll learn to think more strategically about content creation in a world where AI models are increasingly shaping consumer perception.