Measuring Media Impact: Beyond Clips to Real Business Outcomes

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About This Course

As AI and digital analytics continue to reshape communications measurement, traditional metrics like clip counts are no longer enough to demonstrate the value of PR. Smarter tools can be used to translate data into strategies to track influence and align media relations with organizational goals.

In this session, you’ll discover how to move beyond surface-level measurement and connect media coverage to real business outcomes that resonate with leadership.

Course Content

Measuring Media Impact: Beyond Clips to Real Business Outcomes
Learn what traditional reach metrics miss in an AI-influenced ecosystem and how to assess visibility, credibility and influence more accurately.

  • Measuring Media Impact: Beyond Clips to Real Business Outcomes
    30:06