Weathering AI-Driven Crises—from Misinformation to Layoffs

AI is a tool that PR teams can use to create efficiencies, develop new business strategies and experiment with fresh ideas for content and creative. But it also can be dangerous in the wrong hands. Now, PR professionals need to also prepare strategies to combat mis- and disinformation narratives created and promoted by AI. 

In this session, communicators will learn how to build a robust crisis immune system for your organization against AI-generated risks.