The Ultimate Speaker Coaching Playbook

The best communicators aren’t just message managers. They’re true business partners to their leadership teams.

In this training course, you will step inside a real-world scenario—a CEO who must face the press following an acquisition and an eight percent workforce reduction—for a step-by-step masterclass in effective executive speaker coaching.

Learn about the often overlooked, but highly important, “intention setting” practice the best comms professionals employ before every opportunity. Walk through the full arc of preparing an executive for media opportunities before, during, and after the interview. Learn how to build an impactful executive brief, why practice is non-negotiable, and how to coach a spokesperson through difficult questions. And get a better understanding of how to successfully pivot your strategy and delivery depending on the media platform.

In this fast-paced course, you will also learn:

• How to use intention setting to drive every media opportunity. Learn how to avoid costly mistakes by asking a few simple questions before any interview, speech, or panel.
• How to build a brief that actually gets read. Most executive briefs are either too long or too short. Get tips on how to crafts a bulleted one-pager that gets the job done.
• How to coach an executive through a difficult question. Learn a five-step framework designed to help your spokespeople avoid “politician mode.”
• How to tailor prep and delivery to the platform. Understand the nuances of print, broadcast, podcast, and owned media—and how to leverage each.
• How to give “partner level” feedback. Hear why the debrief is one of the most powerful tools in a communicator’s toolkit, and why holding back praise builds trust.

Great comms professionals know how to elevate their speakers and spokespeople through training, trust and even a little tough love sometimes. Add this master class to your professional development training today and get the frameworks and tools you need to level up your coaching skills—and your career.