AI Governance and Responsible Use

As AI becomes embedded in every corner of the communications workflow, communications professionals face a pressing question: how do you harness its power without putting your brand, your clients or your reputation at risk? 

In this session, PR professionals will learn how to approach AI ethically for their organizations including mapping your AI footprint, vetting vendors and creating easy-to-read and understand guides.

Drawing on the PRSA Code of Ethics and real-world governance frameworks, this session delivers the clarity and confidence communicators need to lead AI strategy inside their organizations.