Description
In this forward-looking course, PR strategist and partner at Zen Media Sarah Evans breaks down the forces rewriting the rules of communications strategy—from the rise of generative engine optimization (GEO) to the emergence of AI as a full-blown stakeholder in every brand decision. With hard-won insights from thousands of client engagements and daily immersion in AI’s evolving landscape, Evans gives PR leaders the frameworks, tools and Monday-morning action steps needed to compete in an era where 44 percent of purchase journeys now begin inside an LLM.
