Description
In the past few years, companies have embraced the brand newsroom, but not every brand is getting the results they need. It’s not enough to simply post a bunch of content and hope for the best.
Now that we are in an age of content oversaturation, you need to create a clear and consistent strategy that will help you connect with your readers and deliver the results you need.
You’ll Learn:
- When to use brand newsrooms as a distribution hub for company content
- How to ensure your target audience is finding and viewing your content
- How to build and organize a thriving online space that’s the definitive resource for company information and news
- Build a team that can respond to real-time opportunities and news events
- How to read data and create a measurement strategy to understand what content is effective
- How to craft compelling stories and deliver quality content that doesn’t just sound like fancy press releases
- How small and medium-sized organizations can make brand newsrooms work
- When to outsource to an agency or freelance writers
