August 22 2019, Boost Coverage with Your Own Brand Newsroom Webinar

$399.00

You don’t want to miss PRNEWS’ Webinar on August 22. You will hear from communications professionals about building and managing high-impact brand newsrooms.

SKU: PR-WEB-082219 Category:

Description

In the past few years, companies have embraced the brand newsroom, but not every brand is getting the results they need. It’s not enough to simply post a bunch of content and hope for the best.

Now that we are in an age of content oversaturation, you need to create a clear and consistent strategy that will help you connect with your readers and deliver the results you need.

You’ll Learn:

  • When to use brand newsrooms as a distribution hub for company content
  • How to ensure your target audience is finding and viewing your content
  • How to build and organize a thriving online space that’s the definitive resource for company information and news
  • Build a team that can respond to real-time opportunities and news events
  • How to read data and create a measurement strategy to understand what content is effective
  • How to craft compelling stories and deliver quality content that doesn’t just sound like fancy press releases
  • How small and medium-sized organizations can make brand newsrooms work
  • When to outsource to an agency or freelance writers