Global Crisis Response Knowledge Suite

$0.00

Your purchase of the PRNEWS Global Crisis Response Knowledge Suite includes:

  • On-Demand Webinar: Media Relations Strategy in the Midst of a Global Crisis
  • May 27-29 Virtual Boot Camp: Pitching During a Pandemic
  • Digital copy of PRNEWS’ brand new COVID-19 Special Edition Guidebook—Crisis Management: A Guide to Preparing for, Mitigating During and Recovering After Crises

April 29, 2020, Media Relations Strategy in the Midst of a Global Crisis

Communicators have had to adjust the way they operate in the midst of the COVID-19 pandemic. Reporters and editors are juggling an onslaught of virus-related news and determining what to prioritize. PR professionals, meanwhile, are tasked with the responsibility of knowing when, and how, to communicate with media. Some clients are launching products or services (related, or not, to the virus), and communicators must be prepared to counsel best practices.

Pitching During a Pandemic Boot Camp — May 27-29, 2020 at 1 PM ET

How to Package, Pitch and Secure Media Coverage in a Pandemic

Hear communications leaders from McDonalds, Weight Watchers, Charter Communications and more as we explore how to package, pitch and secure media coverage in today’s environment. With sessions covering everything from pitch writing to securing coverage, you’ll leave this virtual event with a toolkit to get your organization or client the coverage they need.

Crisis Management: A Guide to Preparing for, Mitigating During and Recovering After Crises

Put the thinking of an entire industry in the palm of your hands with PRNEWS’ brand new COVID-19 Special Edition—Crisis Management: A Guide to Preparing for, Mitigating during and Recovering After. This just-updated crisis playbook shares insights, ideas and important takeaways for communicators evolving their crisis plans—in the midst of the crisis itself.

SKU: PR-BNDL-001 Category:

Description

Introducing the PRNEWS Global Crisis Response Knowledge Suite! The Global Crisis Response Knowledge Suite covers all of your bases on how to handle pitching and media relations during a global crisis. Don’t miss out on the opportunity to join other comms and PR professionals during these informative virtual sessions! Afterwards, dive into the Covid-19 Special Edition Guidebook and share what you’ve learned with your colleagues.

Media Relations Strategy in the Midst of a Global Crisis On-Demand Webinar. Takeaways include:

  • What an effective media relations strategy during a global crisis looks like
  • When and how to announce non-virus-related news
  • How to ensure your content remains relevant to your target audience during a crisis
  • How to determine mistakes to avoid during a pandemic

Virtual Boot Camp: Pitching During a Pandemic on May 27-29. Takeaways include:

  • Pitch Writing: Using Solid Writing to Land Lucrative Placements
  • Pitch Sentiment: How Language and Tone Can Influence Coverage
  • Packaging and Delivery: How to Bundle Your Pitches for Strong and Effective Outreach

COVID-19 Special Edition Guidebook—Crisis Management: A Guide to Preparing for, Mitigating During and Recovering After Crises. Hundreds of insights, ideas, case studies and best practices include:

  • How to communicate organizational pivots in a time of crisis
  • Using a variety of channels to most effectively deliver messages
  • Developing best practices for live video, and other emerging channels, during a global pandemic
  • How to pitch during a crisis
  • Establishing best practices for managing executive communications
  • and much more!