Wednesday, April 29, 2020
1:00 – 2:00 pm ET
Communicators have had to adjust the way they operate in the midst of the COVID-19 pandemic. Reporters and editors are juggling an onslaught of virus-related news and determining what to prioritize. PR professionals, meanwhile, are tasked with the responsibility of knowing when, and how, to communicate with media. Some clients are launching products or services (related, or not, to the virus), and communicators must be prepared to counsel best practices.
In this webinar, attendees will learn:
- What an effective media relations strategy during a global crisis looks like
- When and how to announce non-virus-related news
- How to ensure your content remains relevant to your target audience