Tuesday, November 17, 2020
1:00 – 2:00 pm ET
In response to social unrest throughout the nation, brands posted black squares in solidarity, companies added statements to social channels committing to equality and CEOs rushed to post messages of support. But a few organizations waited—finessing their messaging to get it right. While it’s a communicator’s job to get the message right, it’s equally critical to ensure stakeholders know that you mean what you say in the weeks and months (and years) after those commitments are made. Otherwise, the organization stands to be accused of virtue signaling.
In a follow-up to the sold-out webinar on communicating diversity commitments internally, PRNEWS invites you to register for a digital education session on how to communicate those commitments externally.
In this webinar, attendees will learn:
- How to position your efforts to all stakeholders without sounding opportunistic or tone-deaf
- How to balance messaging with action to ensure against virtue signaling
- What tools or strategies you should establish to measure progress with respect to DEI initiatives