Description
Webinar:
Wednesday, October 13, 2021
1:00 – 2:00 pm ET
Why do some companies succeed with their crisis communication from the start, yet others fumble badly and sometimes never catch up? In many cases it’s due to how well prepared the company’s communicators are to move quickly and efficiently in the early moments of a crisis.
Expert communicators have thought through scenarios and practiced them regularly so they know the steps to take, whom to alert internally and externally, and what should be done immediately and what can wait.
In this webinar, our panelists will discuss the best practices, tactics and methodologies of optimal crisis performance.
Attendees will learn:
- The first moves to make in a crisis so that your team is executing on your crisis plan but is flexible enough to respond to anomalies.
- The first moves to make in a crisis so that your team is executing on your crisis plan but is flexible enough to respond to anomalies.
- Best practices to create pre-approved statements and dark sites.
- How to optimize a war room so outside crisis experts can dive in most effectively.
Presenters:
Brandy King
External Communications Director
Southwest Airlines
Conroy Boxhill
Managing Director
Porter Novelli-Atlanta
