On Demand Webinar
Media relations today has never been more splintered. From social media and email pitches to bylined articles and native ad content, communicators are taxed with creating a multitude of content for reporters. This is coupled with leaner newsrooms, journalists who have shifted beats and budget cuts across the board. In order to succeed in media relations today, PR pros must develop meaningful relationships with reporters and editors and better understand their preferred method of outreach.