At any point in time, a crisis situation can cause disastrous consequences for organizations. How companies prepare their crisis plan, work with the media and communicate to both internal and external stakeholders, will go a long way toward shaping their image, as well as determining their financial future, for the long-term.
Put the thinking of an entire industry in the palm of your hands with PRNEWS’ brand new COVID-19 Special Edition—Crisis Management: A Guide to Preparing for, Mitigating during and Recovering After Crises. This just-updated crisis playbook shares insights, ideas and important takeaways for communicators evolving their crisis plans—in the midst of the crisis itself.
Hundreds of insights, ideas, case studies and best practices include:
- How to communicate organizational pivots in a time of crisis
- Using a variety of channels to most effectively deliver messages
- Developing best practices for live video, and other emerging channels, during a global pandemic
- Establishing best practices for managing executive communications
- And much more!
In the newest edition, you’ll get the lessons learned from case studies on how recent crises, including the COVID-19 pandemic, were handled. The book will also include a number of worksheets to share with your teams to ensure your organization is prepared should any crisis situation come your way.
COVID-19 has made PR and comms professionals more critical than ever within organizations. How companies update crisis plans, work with the media and communicate with internal and external stakeholders shapes image, builds trust–and protects businesses.