Video Guidebook Vol. 1


Great writing has always been in style, and a major focus of this book is taking time-tested writing standards and applying them to the new situations PR professionals face today. Our contributing writers bring us insights from a variety of backgrounds and fields of expertise, from brands to PR agencies to academia, each with his/her own unique and thoughtful perspective.

SKU: PR-GRP-28 Category:


In PR News’ Video Guidebook, you’ll get tips and tricks from digital pros at leading corporations, agencies and nonprofits on how to think like a storyteller to create video success on the gamut of platforms that invigorate this content. More than 50 articles will provide hands-on, actionable advice on which gear to choose, how to create video on a small budget and editing tactics that can make your video stand out.

For PR pros, 2016 was the year that made video impossible to ignore. Snapchat exploded. Instagram upped its video length. All the while, improvements to cameras on mobile devices continued unabated, and more accessories became available to further enable the casual videographer on a budget.

Chapters Include:

  • Building and Optimizing a Video Strategy
  • Facebook
  • Instagram
  • Snapchat
  • Twitter/Periscope
  • YouTube
  • Gear & Production Tips
  • Corporate Video Strategies
  • View Full T.O.C.

Order Your Copy Today!

If you have any questions or would like to order by phone, contact Client Services at [email protected] or (888)-707-5814.

Return to the Guidebook Store


Additional information

Weight N/A

Digital Version, Print Version