Description
Each case study in this guidebook, ranging from crisis management to internal communications to product launches and beyond, lays out the objectives at hand and a firsthand account of how the campaign was executed. Our authors give you an inside look at the workings of their cases and point out how the tactics and strategies therein can be applied to your own initiatives.
Chapters Include:
- Media Relations
- Live Promotional Events / Publicity Stunts
- Branding & Product Launch
- Internal Communications
- Influencer Marketing
- Social Media / Mobile Marketing
- Crisis Management
- Corporate Social Responsibility & Community Relations
- Integrated Marketing
- View Full T.O.C.
Throughout these case studies, we offer you bonus materials such as calendars, org charts, checklists and visual examples to make it easier to put the wealth of advice you find here to work for you. We thank our expert authors for sharing the methods behind their accomplishments, and we hope you can build on their work to create the great communications campaigns of tomorrow.
Order your copy of PR News’ Top Case Studies in PR Guidebook, Vol. 7 online or call 888-707-5814. If you have any questions about this guidebook, please contact Client Services at [email protected].
