Description
PR is not just an output game but a form of “reputation capital” that can pay dividends in credibility, crisis resilience, and brand authority in the age of AI. But you have to have executive buy in to maximize your impact. In this course, communications leader Amanda Coffey draws on her extensive career, spanning major brands including eBay, PayPal, and Under Armour, to break down how PR professionals can reframe their work in terms that resonate with executives and boards.
