Description
This guidebook connects the dots between the effective communication of positive social contributions and corresponding improvements in bottom lines. For those organizations that are not driven by profits, we wanted to show how CSR can directly contribute to accomplishing mission critical objectives.
Chapters include:
- Cause Marketing & Community Relations
- Sustainability Initiatives & Reporting
- Employee Communications and CSR
- Social Media & CSR
- Philanthropy & Human Rights Communications
- Stakeholder Communications
Organizations that hope to tap into the energy that millennials bring—and the economic activity that they generate—must meet them in their digital arenas. But more than this, the trend is expanding to other, older age groups. In the midst of all this change, the entire culture is seeking to connect and find meaning in what we do, what we buy and how we support the things we care about. As a result we are seeing the importance of Corporate Social Responsibility rise, especially as its practioners embrace the new technologies that bind us together. This book was created to help you absorb these changes and technologies, and to create communications strategies around them.
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If you have any questions or would like to order by phone, contact Client Services at [email protected] or (888)-707-5814.
